Executives Profiles

Santiago Andrés Diago Heilbron – COO - Vicepresidente Ejecutivo

Since January 2014 has served as our Executive Vice-President and Chief Operating Officer, and was Vice President of Flight Operations at Avianca from May 2001 to May 2009. Prior to January 2014, Mr. Diago served as Executive President of OceanAir Linhas Aéreas S.A., which conducts business under the trade name Avianca on domestic flights within Brazil. He has a law degree with emphasis in SocioEconomic Sciences from the Javeriana University of Bogotá and is an A320 pilot.

Hernan Rincon – President and CEO

Mr. Rincon has served in companies of technology and telecommunications industries such as Microsoft, Ferag Americas, Cocelco and Grupo Unysis. Mr. Rincón holds a Bachelor of Arts degree in Mathematics and Computer Science from the State University of New York and a Master of Science degree in Industrial Engineering from the Universidad de los Andes, in Colombia. Mr. Rincon also holds a Masters degree from Harvard’s John F. Kennedy School of Government, where he was a member of the prestigious Edward S. Mason Fellowship.

Gerardo Grajales – CFO – Executive Vice President

Since 2009 he has served as Chief Financial Officer and Executive Vice President of Avianca Holdings S.A., having previously held the same position at Avianca for 7 years.
He is Colombian and holds a degree in Business Administration from the ICESI University of Cali, Colombia. He has an MBA in Finance from the University of Baltimore in the United States and also specialized in marketing at EAFIT University of Medellin.
Before joining the airline industry he served as director of Gillette in Colombia, Baxter Laboratories and Centrales Térmicas de Cartagena.

Elisa Murgas – General Council & Corporate Secretary

Joins Avianca in 1986 and since 2000 has held the position of Secretary General. Holds a PhD in Law and Political Sciences from the Universidad Santo Tomas in Colombia and a degree in Commercial Law from the Pontificia Universidad Javeriana.
Prior to joining the company, she served as a professional in the Ministry of Social Protection and Legal Counsel.