Business Strategy

The organization's business strategy for the integrated group of companies under Avianca Holdings S.A., is the one established for the airlines in which the company has its primary investments. Said strategy defines how the parent company is run.


We fly and serve with passion to win your loyalty.


To be the leading airline and world’s favorite in Latin America

  • To be the best place to work
  • To be the best option for customers
  • To provide outstanding value for shareholders


  • Safety
  • Excellence
  • Teamwork
  • Honesty
  • Warmth and Passion

Key Information Investor Document (KIID)

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